Max Antonov - Product Management & Leadership

Max Antonov
I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management and life.
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  1. Mar 13, 2017
    Business > Product Management

    Running Lean: Forget the business problem...for now

    Often in companies of different sizes, the product team is either forced, or voluntarily switches, to ‘solution mode' hoping to solve a business challenge. A much better way forward is to fully understand the customer problem.
    You might get lucky and guess the right customer problem to solve based on your experience, insights and gut feeling. But, realistically, what are the odds of that? It's a bet!
    Sadly, in most organisations, stakeholders alr... read more

  2. Mar 13, 2017
    Business > Product Management

    Creating Successful Products in a Corporation

    How do you go about improving your chances of creating a successful product in a corporation?
    Have you ever tried to create a new digital product in a large corporation? You have? Well then, you know it's damn hard! And if you haven't…it's damn hard!
    In a modern corporate environment, it is a huge challenge to build a digital product that is commercially viable, technically feasible and irresistible to customers. Business priorities change, often... read more

  3. Feb 29, 2016
    Business > Product Management

    The First 2 Weeks in a Product Role

    Starting a new job is often thrilling and overwhelming. Like a rollercoaster ride, I get pumped up and excited to get on but also my heart starts pounding and palms get sweaty.
    Do you get the same feeling?

    I like all the new opportunities that come with a new job such as learning extra skills, applying my expertise, meeting new people and making friends. On the other hand, the first few weeks can be particularly stressful, trying to fi... read more

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