Side projects teach product management faster than any course.

Finding a problem, crafting a solution and marketing it sharpen critical skills. You learn to balance creativity with practicality and adapt to real-world feedback.

Hands-on experience builds stronger product managers.

Big ideas need action to become real.

Break them into small, clear steps. Each win builds momentum and keeps you moving.

Perfection doesn't matter - progress does. Test, learn, improve, repeat.

No one will remember your first crappy step but they will when you cross the finish line.

Create, Don’t Wait for Ideas

Great ideas are crafted, not found.

They come from clear problems, real insights, diverse perspectives and bold inspiration. Ideation sessions - prep, sketch and develop. Turn this mix into better solutions and stronger buy-in.

Prep sets the stage. Sketching sparks creativity. Development refines ideas into actionable next steps. Keep it sharp and ideas will shine.

Trim the Dead Weight

Removing a feature signals a mistake. Few people feel comfortable admitting that.

This hesitation keeps bad features alive. Teams cling to them, fearing the optics of walking back a decision. But doubling down on something that doesn't work costs more in the long run - time, energy and user trust. Recognising when something doesn't fit and cutting it isn't failure. It's progress.

Users notice when products improve. Removing what's broken clears space for what works.

From Chaos to Clarity

The exec team was drifting, priorities misaligned, goals scattered. With OKRs, we trimmed 50 key results to 15, forcing clarity on what mattered most. The tough trade-off conversations exposed clashing perspectives but created alignment. Had to be done.

Fast Fades, Purpose Wins

In product management, it's tempting to move fast and break things. Sometimes, that works.

But moving with purpose works better. It means focusing on what matters, making smart choices, and building something valuable. Speed without direction leads to wasted effort. Purposeful action builds progress that lasts.

Fast fades. Purpose wins.

Clearing Space with No

Saying no is a leadership skill.

It's not about rejecting ideas, it's about protecting focus. When everything feels important, nothing is. Saying no clears space for what truly matters - what drives impact, not just activity.

Yes, it will sting. People will take it personally. But prioritisation isn't about popularity; it's about progress.

Every “no” to distractions is a “yes” to momentum.

Push the Limits

Bold ideas unlock progress.

When crafting new products or features, it's easy to focus on safe, incremental improvements. These solutions feel achievable and practical but they rarely break new ground.

Adding a bold concept into the mix forces the team to think beyond limitations. Even if the daring idea doesn't make it to launch, it creates a spark. It pushes boundaries, reshapes how problems are viewed and reveals opportunities overlooked in safer designs.

A bold solution isn't just a backup plan. It's a catalyst for better work.

Scaling with a Head of Product

Trust between a founder and their first Head of Product defines whether a startup scales or stalls.

Founders often start as the Head of Product, driving vision, roadmaps and hiring. But as a company grows, splitting attention across fundraising, culture, operations and strategy leaves product leadership exposed. Bringing in a Head of Product isn't just inevitable - it's essential. The challenge is doing it without breaking the momentum or diluting the founder's vision.

Alignment is the foundation. A great Head of Product doesn't just execute - they embody and challenge the founder's instincts, building scalable systems around them.

When Teams Don’t Need a PM

A team doesn't always need a dedicated product manager.

In startups, founders often take on this role naturally, using their deep understanding of the market and their vision for the product.

In larger companies, if the team already has a strong handle on strategy, data and market needs, they can absolutely operate without a formal PM. However, someone still needs to take charge of the product function - making prioritisation decisions clear and aligning the team around common goals.

More Than Just ICE

Feature prioritisation isn't always about frameworks like ICE (Impact, Confidence, Effort), Kano or MoSCoW.

Sometimes, it's about building momentum - creating buzz, lifting your team's morale, staying ahead of competitors or even strengthening internal relationships.

The challenge is finding the balance between chasing these quick wins and staying true to your long-term vision.

The Most Important Skill for Product Managers

As my product management career has progressed, my perspective on the most important skill has changed. Early on, I thought it was all about speed - getting things done fast. Later, I believed strategy was the ultimate priority. But now, I'm increasingly convinced that the most important skill for a PM is clarity - and the key to achieving clarity is strong communication.
It doesn't matter how brilliant your product strategy is or how strong your... read more

Lead with Problems, Not Solutions

Protecting Discovery: A Playbook for Product Managers

Why Rushing to Solutions Backfires

• Solution-first thinking kills curiosity. The instant you pitch a fix, the room defaults to critique rather than exploration.
• Creativity needs slack. When discovery is compressed, edge cases, fresh perspectives, and customer nuance vanish.
• Ownership drives quality. Teams fight for ideas they helped shape; they resist ideas handed down.

Common Scenarios Where Discovery Gets Short-Circuited

The Discovery-First Framework

• Clarify the friction: user pain, market gap, or workflow snag.
• Share constraints: budget, timeline, regulatory, tech stack.
• State the desired outcome: measurable impact or customer behaviour change.

• Use open prompts:
• “Where does this break for users?”
• “What edge cases worry you?”
• Embrace silence - ideas bloom in the gap.
• Capture themes, not verdicts.

• Engineers for feasibility checks.
• Designers for journey mapping.
• Sales/Support for frontline insights.
• Reference models like Atlassian's Team Playbook “Discovery Play” for facilitation.

• Draft thin-slice prototypes or assumption tests.
• Prioritise by risk vs. learning value.
• Track outcomes in a shared dashboard (e.g. Productboard, Jira).

• Keep goals visible: OKRs, North-Star metric.
• Let the team iterate on execution details.
• Step in only to re-align on purpose, not on pixel placement.

Quick Reference: Discovery-Boosting Questions

• “What's the riskiest assumption here?”
• “If we had unlimited time, what would we explore first?”
• “How might a power user break this?”
• “Which customer quote captures the pain best?”

Clear Role Boundaries for Product Teams

TL;DR

1. Draw the Line Early

• Core focus: market and viability risk
• Typical questions: “Will people pay for this?” “Does it move the North-Star metric?”
• Key output: one-pager covering purpose, success metrics and trade-offs

• Core focus: usability and desirability risk
• Typical questions: “Can customers complete the task?” “Where do they stumble?”
• Key output: clickable prototype showing flow, copy and edge states

2. Guard the Calendars

• If the task changes product vision, it belongs to the PM.
• If the task changes product surface, it belongs to the PD.

3. Write First, Talk Second

• PM posts a succinct one-pager to Slack outlining problem statement, success measures and known constraints.
• PD replies with a Figma link showing interactive flow, micro-copy and empty-state behaviour.
• Only then schedule a 30-minute debate. Decisions lock in, iteration time halves.

4. Phase-Based Volume Control

• Framing / Discovery – PM's voice dominates; market-sizing memo appears.
• Ideation & Prototyping – PD leads; high-fidelity Figma frames drop.
• Build & Polish – PD still loudest; design-system tokens freeze.
• Launch & Iterate – PM turns the volume back up; KPI dashboard lights up.

5. Share One Scorecard

6. Outcomes You Can Expect

• 25–40 % faster time-to-decision (anecdotal data from five Aussie SaaS teams).
• Higher designer morale: fewer context switches, deeper craft.
• Sharper product bets: PMs stay market-obsessed, avoiding “feature museum” creep.

Recommended Tools & Rituals

• Figma for rapid prototypes (PD).
• Miro/FigJam for story mapping (shared).
• Amplitude or Mixpanel for the single metric (PM).
• Weekly 15-minute “Line-Check” stand-up: confirm who owns which decisions this sprint.

QA Isn’t the Fix

Dedicated QA creates more problems than it solves.

When a dev team owns quality, accountability stays in the right hands. Bugs are fewer, fixes are faster and processes tighten.

Introducing dedicated QA shifts that balance.

Developers grow complacent, relying on testers to catch mistakes. Tools diverge, creating inefficiencies. QA often duplicates what devs should already handle.

Quality isn't a separate role. It's a shared responsibility embedded in every line of code.

Product Management FAQs

Product managers decide what to build next. They are accountable for the overall success of the product.
Product Managers drive the vision, product strategy, user experience, execution, and success of the product or one of its areas. Product Managers are trusted by the organisation to make prioritisation calls.
Product Managers and their teams work on a product or feature that impacts the wider business, from customer support to finance. They mus... read more

Tips for Aspiring Product Managers

As a Product Manager, you are given the opportunity to solve customer and business problems.
It all starts with learning about business goals and understanding how the business operates. Simultaneously, you study the market and discover challenges that your customers are dealing with.
Based on your learning you then formulate a strategy to address customer problems and ensure that the business excels. While formulating the strategy, you get to me... read more

How to Get Into Product Management With No Experience

Getting into product management with no experience may seem daunting, but you can achieve your goal by breaking it down into smaller steps. Start by taking on a pet project, reading business books, getting a job at a tech company, and acting like a product manager. Keep building your skills, and you will soon be on your way to a career in product management.
You've likely experienced a number of painful problems in your life and thought, "I wish... read more

Skills Over Tools, People Over Certificates

Product management advice often focuses on mastering tools, but tools are just a means to an end. Spending too much time on them can distract from what matters most - understanding customers and solving their problems.
Instead: Focus on learning customer research, prioritisation, and communication skills. Tools come and go, but these skills are timeless. Build your foundation on these, and the tools will follow naturally.
People overplay the impo... read more

The benefit of a small product team

In an organisation, when a decision to create a new product is made, there is a high chance that one of the existing teams will be allocated to the task right away. Management expectation is always high, and it's usually assumed that the team can shift gears immediately and become productive in a matter of days.
Unfortunately, it doesn't work this way. And let's not forget that it takes much longer for a completely new team to jell and perform.
T... read more