Max Antonov - Product Management & Leadership

Max Antonov
I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management and life.
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  1. Jun 26, 2024
    Business > Product Management

    PMs, Step Back to Move Forward

    When PMs and PDs overlap, clarity saves teams.

    PMs and PDs often talk to customers, pitch ideas and think about UX. Overlap is natural but not all tasks require both voices. If PDs excel at crafting intuitive experiences, PMs should step back and refocus. Their time is better spent refining strategy and building cross-team alignment.

    Stepping back isn’t losing control—it’s enabling brilliance.

  2. May 8, 2024
    Business > Product Management

    QA Isn’t the Fix

    Dedicated QA creates more problems than it solves.

    When a dev team owns quality, accountability stays in the right hands. Bugs are fewer, fixes are faster and processes tighten.

    Introducing dedicated QA shifts that balance.

    Developers grow complacent, relying on testers to catch mistakes. Tools diverge, creating inefficiencies. QA often duplicates what devs should already handle.

    Quality isn’t a separate role. It’s a shared responsibility embedded in every line of code.

    You don't need QA

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