May 14, 2026

Conway's Law for AI

Cross-functional planning used to take us 2 weeks before AI. Now AI got it to 2 hours. However, the delays seem to be exactly the same length they've always been.

Conway's Law. The org that moves slowly builds slow things. The org that doesn't trust its people finds ways to watch them (with or without AI) and now it has better tools for that. The place that measures itself by output ships more output. Whatever you already were, you're about to be more of it.

AI won't fix your organisation but it will amplify it. Before the next tool purchase, probably worth a look at what you're multiplying.

Conway's Law for AI

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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