Apr 2, 2025

Feedback Timing

Feedback delayed is feedback diluted.

After two weeks, the lesson goes cold. Details fade. Emotions disappear. What could've been a clear moment becomes a blur.

You try to explain what went wrong. Or what went right. But the context's gone. The person nods but doesn't feel it. They can't replay the moment in their head. The energy's moved on.

Feedback works when it's fast. “In that meeting just now…” hits different than “Remember that thing two weeks ago?” One feels sharp. The other feels vague. Fresh feedback still has signal in it. Wait too long, and all you're left with is noise.

Don't hold it back. Say “great job” when the win is fresh.

If something was worth noticing, it's worth saying. Right now. Say it while the moment's still alive.

Keep reading

Relevant posts

Apr 30, 2026

Toxic Bosses

Toxic bosses wreck their teams. You'll see it in how they protect their territory. The territory gets defended in small ways (a dismissal here, a reframe there)...

Oct 17, 2025

Game Over

I've seen senior leaders talk about empowerment until it means giving up control. It's a problem if you want to build a product-led tech company. Product teams...

About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

Subscribe to the best posts on product, strategy, and AI. Just one email a month.