May 12, 2026
A lot of what gets produced now is optimised to look like thinking rather than actually be it.
AI-generated posts, meeting notes, research synthesis, decision logs, decks, updates, documents.
It all gives the impression someone went through a thinking process.
But often they didn't. They pulled a lever and got an average answer from the average internet. The AI slot machine.
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I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.
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