Mar 21, 2025

Ditch Annual Reviews

Yearly performance reviews aren't good. You have probably seen neglected and outdated goals in performance reviews in your career. They become irrelevant pretty quickly. Worse, they do more harm than good.

The best teams ditch the annual review cycle. Instead, they focus on:

  • Continuous feedback
  • Small, actionable coaching
  • Growth over grades
  • Space for trial, error and mastery

Solid teams that don't wait a year to improve. They get better every day.

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About Max Antonov

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

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