Jan 6, 2026
When a Product Manager gets comfortable with predictability - hitting deadlines and running smooth sprints - they sometimes find themselves locked into what's safe, just keeping the engine running and staying in the comfort zone.
But stay predictable long enough, and you'll wake up realising you've managed projects, not built products.
Strategy isn't meant to be safe. It's messy, foggy and uncertain, especially now when everything moves fast in the AI era. Everyone's asking the same hard question: what should we do next?
Strategic PMs make bets - even when those bets don't yet have full executive backing.
Want to level up? Get comfortable being uncomfortable.
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I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.
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