Get comfortable being uncomfortable

Business > Product Management

When a Product Manager gets comfortable with predictability - hitting deadlines and running smooth sprints - they sometimes find themselves locked into what's safe, just keeping the engine running and staying in the comfort zone.

But stay predictable long enough, and you'll wake up realising you've managed projects, not built products.

Strategy isn't meant to be safe. It's messy, foggy and uncertain, especially now when everything moves fast in the AI era. Everyone's asking the same hard question: what should we do next?

Strategic PMs make bets - even when those bets don't yet have full executive backing.

Want to level up? Get comfortable being uncomfortable.

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6h ago 1 shared tag

Why PMs Aren't Driving Strategy (And Why Workshops Won't Fix It)

A couple of years ago I sat in a strategy workshop where a facilitator spent about an hour walking product managers through where they sat in the market, opport...

Business > Product Management

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The Agency Got the Instincts. You Got the PDF.

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Business > Product Management

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The best way to interview Product Managers

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About Max Antonov

I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.

Feel free to reach out: [email protected].

Fractional Product Leadership.

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