Oct 15, 2025
Get comfortable being uncomfortable
When a Product Manager gets comfortable with predictability - hitting deadlines and running smooth sprints - they sometimes find themselves locked into what's safe, just keeping the engine running and staying in the comfort zone.
But stay predictable long enough, and you'll wake up realising you've managed projects, not built products.
Strategy isn't meant to be safe. It's messy, foggy and uncertain, especially now when everything moves fast in the AI era. Everyone's asking the same hard question: what should we do next?
Strategic PMs make bets - even when those bets don't yet have full executive backing.
Want to level up? Get comfortable being uncomfortable.
But stay predictable long enough, and you'll wake up realising you've managed projects, not built products.
Strategy isn't meant to be safe. It's messy, foggy and uncertain, especially now when everything moves fast in the AI era. Everyone's asking the same hard question: what should we do next?
Strategic PMs make bets - even when those bets don't yet have full executive backing.
Want to level up? Get comfortable being uncomfortable.
About Max Antonov
Father of 3 from Sydney, Product Director, Product Coach and Sounding Board. I write about leadership, product management,
business
and life.
Feel free to reach out: [email protected].
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