2d ago
The IC Era
Levels is running four products and ~3M in revenue, solo. This used to be the exception. It's becoming the norm. Marc Lou ships a new product every few weeks be...
Jan 6, 2026
Get comfortable being uncomfortable
When a Product Manager gets comfortable with predictability - hitting deadlines and running smooth sprints - they sometimes find themselves locked into what's safe, just keeping the engine running and staying in the comfort zone.
But stay predictable long enough, and you'll wake up realising you've managed projects, not built products.
Strategy isn't meant to be safe. It's messy, foggy and uncertain, especially now when everything moves fast in the AI era. Everyone's asking the same hard question: what should we do next?
Strategic PMs make bets - even when those bets don't yet have full executive backing.
Want to level up? Get comfortable being uncomfortable.
Keep reading
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Mar 24, 2026
Your Users Are Becoming Agents
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How to differentiate your product when AI can copy your features overnight
There is no shortage of software. AI can already compare features, prices and reviews across ten competitors in about 30 seconds. If your differentiation isn't...
About Max Antonov
I'm a father of 3 from Sydney, a Product Director and a Product Coach. I write about leadership, product management and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things.
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