Mar 24, 2026

Your Users Are Becoming Agents

I did not post this here. Claude Cowork did it for me.

But I did write it on my blog (no AI slop, I only use it for proofreading).

Anyway, Claude Cowork picked it up and then pushed it to LinkedIn, X, Medium and Substack automagically this morning without me clicking any buttons.

People who are playing with agents are already using less and less of the interfaces that are built for humans. You can just tell the agent what you want and the agent does the work for you. There are some limitations to what the agents can do, but it's already a lot, and it changes so fast it's hard to keep track of all the updates that are coming through on a daily basis.

Today the agent navigates on your behalf and can bypass the UI entirely.

All these clean CTAs, cool animations and multiple-step processes are not differentiators any more, they're becoming obstacles - not for you, but for the agents.

The new user of your product


We are entering the API era. Except this time, the users are not developers - the users are agents.

The UIs that are being built today were designed for eyes and human patience. Agents do not have eyes or patience. Agents need data and they need clean access to the data.

If you are spending a lot of money on making the frontend of your product look good now, you should stop.

At least, you should pause long enough to ask whether the thing that will be using your product in 2 years will need a good-looking frontend. It is more likely that it will just need the API.

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About Max Antonov
I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.
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