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4d ago

The IC Era

Levels is running four products and ~$3M in revenue, solo. This used to be the exception. It's becoming the norm. Marc Lou ships a new product every few weeks b...

May 15, 2026

The Never List

There are two lists. One of them gets all the attention. The wishlist is the obvious one. Every team has one and it tends to grow on its own without any editin...

May 14, 2026

Conway's Law for AI

Cross-functional planning used to take us 2 weeks before AI. Now AI got it to 2 hours. However, the delays seem to be exactly the same length they've always bee...

About Max Antonov

I'm a father of 3 from Sydney, a Product Director and a Product Coach. I write about leadership, product management and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things.

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