Apr 1, 2025
That gut feeling - that AI-generated art doesn't feel like yours - comes from a shift in how we define creativity, not a lack of it. But creativity has never been about tools.
Photographers don't build lenses. Filmmakers don't engineer cameras. Designers don't invent Figma. Yet no one questions whether their work is “theirs.” Because their fingerprints are all over it - what they chose to include, exclude, highlight, or distort. Intent is the signature.
AI doesn't change that. The interface got smarter. You're choosing the vibe, the story, the style, the framing. That's direction. That's creation.
If anything, AI just exposed how addicted we were to the romantic struggle of the process. But real creative work is about judgment, not just labour. You made the call. You made the thing.
It's yours.
Or is it?
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I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.
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