The IC Era
Levels is running four products and ~3M in revenue, solo. This used to be the exception. It's becoming the norm. Marc Lou ships a new product every few weeks be...
Oct 17, 2025
Peter Drucker once said, “Doing the right thing - even if not perfectly executed - is far superior to perfectly executing the wrong thing.”
He was right but most of the time you can't tell if you're doing the right thing until you've done it and put it in front of customers.

You only find out once it's real.
That's why cost (and speed) matters a lot. If you can make it cheap, you can learn fast. And that's the superpower of vibe coding - it lets you test ideas quickly.
Quality can come later and insight must come first.
Keep reading
Levels is running four products and ~3M in revenue, solo. This used to be the exception. It's becoming the norm. Marc Lou ships a new product every few weeks be...
I did not post this here. Claude Cowork did it for me. But I did write it on my blog (no AI slop, I only use it for proofreading). Anyway, Claude Cowork picked...
There is no shortage of software. AI can already compare features, prices and reviews across ten competitors in about 30 seconds. If your differentiation isn't...
I'm a father of 3 from Sydney, a Product Director and a Product Coach. I write about leadership, product management and the messy reality of making work work.
I'm currently building and experimenting with a mildly alarming number of things.
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