About me
Max Antonov
Hands-On Product Leader
Product leader with 15+ years across startups and scale-ups globally. I've helped companies move from early traction into growth by improving how teams find the right problems, make better product decisions and ship with more consistency.
I work directly with founders and CEOs, staying close to strategy, prioritisation and delivery. I only work with 1–2 companies at a time so I can stay genuinely close to the work.
Based in Sydney, available remotely worldwide.
15+ years across startups and scale-ups
When product gets fuzzy, overloaded or too dependent on the founder, I help teams make clearer bets.
I'm in your meetings, in your Slack, shaping your roadmap and close enough to delivery that nothing gets lost in translation between strategy and execution.
No pitch. Just figuring out if there's a fit.
About me
Max Antonov
Hands-On Product Leader
Product leader with 15+ years across startups and scale-ups globally. I've taken companies from early traction through growth, improving how teams discover the right problems, make faster decisions and ship with consistency.
I work with 2–3 companies at a time so I can stay genuinely close to the work.
Based in Sydney, available remotely worldwide.
Offer 01
Ongoing - no minimum commitment
Weekly leadership across discovery, strategy, prioritisation and team cadence. Built for founders who need senior product judgment without a full-time product leader hire.
Offer 02
One week + optional follow-on
A focused engagement to diagnose product bottlenecks, reset direction and build an execution plan your team can actually run immediately.
Offer 03
Three-month engagement
For founders running product themselves who want to build the judgment to eventually hand it off.
How I Work
No decks. No 90-day discovery phase before anything happens.
I show up, I work with your team and things get shipped.
I don't do retainers for the sake of retainers. If the work stops moving things forward, we stop.
Every engagement starts with a roughly one-hour conversation mapping your product from vision to impact. From there, we run in three phases:
1. Diagnose
Audit goals, discovery process, roadmap and delivery flow using a vision-to-impact framework to find the highest-leverage gaps.
2. Align
Define product bets, success metrics and an operating cadence your team can sustain.
3. Execute
Run weekly with your team to turn strategy into shipped outcomes. I stay close to keep quality, pace and prioritisation on track.
What good looks like
Writing Topics
On product leadership, founder-led product, strategy, AI and team culture.
For most of the last decade, the hard part was building. You needed engineers, estimates t...
Most teams don't have a decision-making problem. They have a decision-conditions problem....
Most product strategies are roadmaps in disguise. A list of things the team plans to build...
Next Step
Let's talk through your context and see if there's a match. If there's a fit, I'll outline a proposed engagement within a few days, no obligation.
