I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

  1. Apr 1, 2026
    Increase your recovery speed

    There's a version of it at 3am with Hazel. She won't settle. Nothing you try works. You're lying there doing the maths on when the next feed is or how long you have left to sleep before you need to get up. Somewhere in the middle of it, you start to think this is just how life is now. Permanent. Like the reset button got removed.

    Then morning comes. The day resets. (I know, I just said it couldn't)

    Work does the same thing, sort of. A decision doesn't go your way. A relationship goes sideways and you're still not sure exactly how. Something you quietly backed stops working and there's a window where you already know it but you haven't said it out loud yet.

    That happens to nearly everyone. And that's okay.

    "You can't always control what happened, but you can control how long you carry it."

  2. Mar 31, 2026
    Product Strategy

    AI Product Strategy: Why AI Won't Save a Bad One

    A company I spoke with last quarter had their AI strategy ready. Slides, a dedicated section, a product vision that was going to be powered by AI. The founder had clearly thought hard about it. When I...
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  4. Mar 29, 2026
    Observations

    Just a reminder, building the wrong thing faster still gets you nowhere.

    Vibe coffee

    The OG meme

    drink coffee do stupid things faster
  5. Mar 28, 2026
    Observations

    What Annoyed You Today?

    You open the fridge, look at what's in there and spend the next 10-15 minutes working out what to cook. More nights than you'd probably admit. I've (ok, my wife, not me) been doing this for about 10 y...
    What Annoyed You Today?
  6. Mar 27, 2026
    Product Strategy

    7 Priorities Is Not a Strategy

    I ran a strategy audit for a company where the CEO was convinced they had a strategy but the team couldn't follow it. The deck was about 10-12 slides. Three of them were the executive summary. There w...
    Your strategy sucks!
  7. Mar 25, 2026
    Product Strategy

    Why PMs Aren't Driving Strategy (And Why Workshops Won't Fix It)

    A couple of years ago I sat in a strategy workshop where a facilitator spent about an hour walking product managers through where they sat in the market, opportunities, threats, etc. It was good conte...
  8. Mar 24, 2026
    AI & Product

    Your Users Are Becoming Agents

    I did not post this here. Claude Cowork did it for me. But I did write it on my blog (no AI slop, I only use it for proofreading). Anyway, Claude Cowork picked it up and then pushed it to LinkedIn, X,...
    The new user of your product
  9. Mar 24, 2026

    Anyone can write a vision statement but the hard part is making it the reason someone turns down a better offer somewhere else.

  10. Mar 15, 2026
    AI & Product

    How to differentiate your product when AI can copy your features overnight

    There is no shortage of software. AI can already compare features, prices and reviews across ten competitors in about 30 seconds. If your differentiation isn't immediately readable, it gets skipped. W...
  11. Mar 4, 2026
    Leadership

    Why your team keeps having the same conversation

    "Wait, I thought we agreed on this..." You did, but memory is a terrible place to store a decision. Decisions that live in a meeting disappear and nothing slows down a team's ability to make faster de...
  12. The Agency Got the Instincts. You Got the PDF.

    You paid for research. Someone else got the instincts. You open your email and see the PDF from the agency. It has clean design. Graphs in pastel colours. 47 slides with themes, personas, quotes and j...
  13. Mar 2, 2026

    Your Team Stopped Believing "For Now" a Long Time Ago

    "I'm still across the product for now." Your team hasn't believed "for now" in a long time. They know. They can see your calendar. They keep an eye on every choice you make. They don't ask why things...
  14. Feb 25, 2026
    So old

    I definitely think twice about it when I'm coming up with a file name.

  15. Feb 24, 2026
    Observations

    As the cost of writing code trends toward zero, the backlog explodes. Every feature becomes rent you have to pay.

  16. Feb 23, 2026
    Observations

    Everyone Is Guessing

    After more than 10 years of building online products as a product person, here's what I've learned: Everyone is making guesses. The CEO is making guesses about the vision and strategy. Salespeople are...
  17. Feb 22, 2026
    AI & Product

    AI Just Removed the Waiting. Now What?

    The other day, Luke Wroblewski wrote something that made me think not only about how AI speeds up teams, but also about how it changes the way software is made and sold. Most teams don't realise how b...
    But the bottlenecks have always been alignment & decision-making.
  18. Feb 19, 2026
    AI & Product

    AI Agents Don't Care About Your Polished UI

    I've noticed something in my own behaviour (and I'm sure you have too) over the past few months. I open fewer apps and I don't use Google as much. Instead of jumping between tools, I just dictate an e...
  19. The best way to interview Product Managers

    I've run a lot of PM and product design interviews. Most optimise for hypotheticals: “What would you build?” or “How would you approach X?” They test theory in a frictionless world. Real product work...
  20. Jan 28, 2026
    Communication

    The best way to get alignment is for someone to own the call, make the decision, and move everyone forward. It doesn't come from talking things through forever.

    Long discussions feel safe. They even feel (mistakenly) like progress. But they slow everything down. Like a slow-mo scene from The Matrix. I hate it.

    Clear decisions are risky and a bit scary. But they give your team the direction it needs.

    Do this If you want faster and cleaner decisions:

    • End every meeting with one line: “Here's what we're doing.”
    • Give every decision a single owner. No committees.
    • Set a deadline to review the outcome, not to keep debating.
  21. Jan 17, 2026
    Product Strategy

    Simple Strategy by Netflix

    An exciting strategy is something that people look forward to. Everyone enjoys hearing it at the all-hands meetings, the inspiring slogans, the promise that this next big bet will change everything. B...
    Simple Strategy. Netflix Product Strategy

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