I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.

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  1. Jun 28, 2023

    SCQA Framework in Practice: A Product Prioritisation Example

    Alex has forty-three items on the roadmap. Eleven of them are marked urgent. Three stakeholders want different things to ship by end of quarter, and the engineering team lead just asked, politely but...
  2. Apr 24, 2023

    Ambiguity & Decision Making

    Navigating ambiguity can be one of the toughest parts of making product decisions. The sense of ambiguity is often more intense in startups, where there is a new problem space or niche to explore, no...
  3. Apr 16, 2023

    Agile vs Strategy

    The word agile has been hijacked. Once a mindset rooted in adaptability and collaboration, it's now a corporate buzzword. Tossed around in meetings. Slapped on slide decks. Used to explain, excuse or...
  4. Apr 15, 2023

    The Purpose of a Strategy

    I had to read a 30-page strategy document when I just started working as a software engineer. I couldn't understand it. I was lost. Only later in my PM career did I realise that it wasn't my fault. Th...
  5. Apr 15, 2023

    No-Reply Emails

    Have you ever received an email from a service or business that you wanted to reply to because you had a burning question? But then discovered it came from a "no-reply" address? Did a mixture of "Argh...
  6. Mar 12, 2023

    Raising Problem Awareness for Niche Products

    The look on someone's face when they finally get it is hard to describe. You explain what Backpocket does, a payment option that makes group events easier, no more chasing, no more wondering who's pai...
  7. Mar 9, 2023

    SCQA Framework Explained: Situation, Complication, Question, Answer

    The SCQA (Situation, Complication, Question, and Answer) framework, also known as the Minto Pyramid Principle, is a communication and problem-solving tool that breaks down complex ideas into simpler,...
  8. Mar 7, 2023

    Product Strategy Canvas Notion Template

    Are you having trouble defining and communicating your product strategy? The Product Strategy Canvas Notion Template is just what you need to get started. Inspired by Melissa Perri's article "What is...
  9. Feb 5, 2023

    What Makes a Good Product Manager?

    Product management is a challenging position that calls for a broad skill set and familiarity with several aspects of business. Being a good product manager requires more than just having a specific s...
  10. Nov 20, 2022

    The 3 Leadership Books Every Product Manager Should Read

    Being a product manager presents a difficult task since you don't have any subordinates. Achieving success means finding methods to persuade and guide individuals without the power of the organisation...
  11. Nov 12, 2022

    This is what happens when a colour blind person gets a DJI Mavic Pro.

    Yasawa Island, Fiji
    Yasawa Island, Fiji
    A boat in Fiji
    Yasawa Island, Fiji
    Yasawa Island, Fiji
  12. Sep 12, 2022

    Product Management Coach

    I've built and grown multiple product teams - big (corporate) and small (startups). My philosophy is that for any business to succeed, it needs teams. Teams need to be motivated, aligned and equipped...
  13. Jun 16, 2022

    Product Development Roles and Responsibilities

    Product development is a system of overlapping roles. Each one pulls weight differently. When they're not clear, the whole machine wobbles. Product Manager The PM owns the what and the why. They defin...
  14. Aug 29, 2021

    "The Mom Test" - Book Summary

    Just finished reading a book by Rob Fitzpatrick "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you". It's an excellent book - short, prac...
  15. May 3, 2021

    Changes at Basecamp

    Basecamp went big this week! There's a lot of hate and negative vibes around the recent Basecamp's corporate policy changes. See the announcement “No more societal and political discussions on our com...
  16. Apr 29, 2021

    Jobs To Be Done (JTBD) in Purpose Statements

    While scrolling through a number of lists outlining the ‘purpose’, ‘vision’ and ‘mission’ of organisations, I spotted a pattern – some of them reference all three types of jobs from the "Jobs To Be Do...
  17. Nov 16, 2020

    Product Management FAQs

    What do Product Managers do? Product managers decide what to build next and they're accountable when the bet is wrong. The role spans vision, strategy, user experience, execution, and outcomes. A PM d...
  18. Aug 9, 2020

    Building Trust with a Founder

    First of all, make sure that you understand the founder's context, the things the founder cares about and worries about, and the overall vision. One of the most important things is to get to the bott...
  19. Aug 9, 2020

    Tips for Aspiring Product Managers

    Why become a Product Manager? As a Product Manager, you are given the opportunity to solve customer and business problems. It all starts with learning about business goals and understanding how the bu...
  20. Jul 29, 2020

    How to Get Into Product Management With No Experience

    Getting into product management with no experience may seem daunting, but you can achieve your goal by breaking it down into smaller steps. Start by taking on a pet project, reading business books, ge...

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