Max Antonov - Page 16

Max Antonov

Fractional Product Leadership Product Leadership Coaching

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

Mar 9, 2023
Product Strategy

SCQA Framework Explained: Situation, Complication, Question, Answer

The SCQA (Situation, Complication, Question, and Answer) framework, also known as the Minto Pyramid Principle, is a communication and problem-solving tool that breaks down complex ideas into simpler,...
Mar 7, 2023

Product Strategy Canvas Notion Template

Are you having trouble defining and communicating your product strategy? The Product Strategy Canvas Notion Template is just what you need to get started. Inspired by Melissa Perri's article "What is...
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Feb 5, 2023
How to Get Into Product Management

What Makes a Good Product Manager?

Product management is a challenging position that calls for a broad skill set and familiarity with several aspects of business. Being a good product manager requires more than just having a specific s...
Nov 20, 2022

The 3 Leadership Books Every Product Manager Should Read

Being a product manager presents a difficult task since you don't have any subordinates. Achieving success means finding methods to persuade and guide individuals without the power of the organisation...
Nov 12, 2022

This is what happens when a colour blind person gets a DJI Mavic Pro.
Sep 12, 2022
How to Get Into Product Management

Product Management Coach

I've built and grown multiple product teams - big (corporate) and small (startups). My philosophy is that for any business to succeed, it needs teams. Teams need to be motivated, aligned and equipped...
Jun 16, 2022

Product Development Roles and Responsibilities

Product development is a system of overlapping roles - and the overlap between PM and PD is where the machine wobbles most. Each one pulls weight differently. When they're not clear, it shows in every...
Aug 29, 2021

"The Mom Test" - Book Summary

Just finished reading a book by Rob Fitzpatrick "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you". It's an excellent book - short, prac...
May 3, 2021
Takeaways

Changes at Basecamp

Basecamp went big this week! There's a lot of hate and negative vibes around the recent Basecamp's corporate policy changes. See the announcement “No more societal and political discussions on our com...
Apr 29, 2021

Jobs To Be Done (JTBD) in Purpose Statements

While scrolling through a number of lists outlining the ‘purpose’, ‘vision’ and ‘mission’ of organisations, I spotted a pattern – some of them reference all three types of jobs from the "Jobs To Be Do...
Nov 16, 2020
How to Get Into Product Management

Product Management FAQs

What do Product Managers do? Product managers decide what to build next and they're accountable when the bet is wrong. The role spans vision, strategy, user experience, execution, and outcomes. A PM d...
Aug 9, 2020
Communication

Building Trust with a Founder

First of all, make sure that you understand the founder's context, the things the founder cares about and worries about, and the overall vision. One of the most important things is to get to the bott...
Aug 9, 2020
How to Get Into Product Management

Tips for Aspiring Product Managers

Why become a Product Manager? As a Product Manager, you are given the opportunity to solve customer and business problems. It all starts with learning about business goals and understanding how the bu...
Jul 29, 2020
How to Get Into Product Management

How to Get Into Product Management With No Experience

Getting into product management with no experience may seem daunting, but you can achieve your goal by breaking it down into smaller steps. Start by taking on a pet project, reading business books, ge...
Jul 25, 2020
Self-Development

Reflections on “Atomic Habits” by James Clear

Earlier this year, I finished reading Atomic Habits by James Clear. I'd like to share key insights that have helped me form a couple of good habits. Here is my reflection on Atomic Habits. What is Ato...
Jun 24, 2020
Customer Experience

How THE ICONIC continuously improves customer experience

At THE ICONIC we are passionate about creating great customer experiences. It’s quite common for us to evolve our rituals and processes to support our customers’ needs. Coupled with this, whenever we...
Feb 4, 2020
Product Management

Skills Over Tools, People Over Certificates

Product management advice often focuses on mastering tools, but tools are just a means to an end. Spending too much time on them can distract from what matters most—understanding customers and solving...
Apr 5, 2017
Product Management

The benefit of a small product team

In an organisation, when a decision to create a new product is made, there is a high chance that one of the existing teams will be allocated to the task right away. Management expectation is always hi...
Mar 14, 2017
Product Management

Creating Successful Products in a Corporation

How do you go about improving your chances of creating a successful product in a corporation? Have you ever tried to create a new digital product in a large corporation? You have? Well then, you know...
Mar 14, 2017
Product Management

Running Lean: Forget the business problem...for now

Often in companies of different sizes, the product team is either forced, or voluntarily switches, to ‘solution mode’ hoping to solve a business challenge. A much better way forward is to fully unders...