I've built and grown multiple product teams - big (corporate) and small (startups). My philosophy is that for any business to succeed, it needs teams. Teams need to be motivated, aligned and equipped...

Product development is a system of overlapping roles - and the overlap between PM and PD is where the machine wobbles most. Each one pulls weight differently. When they're not clear, it shows in every...

Just finished reading a book by Rob Fitzpatrick "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you". It's an excellent book - short, prac...

Basecamp went big this week! There's a lot of hate and negative vibes around the recent Basecamp's corporate policy changes. See the announcement “No more societal and political discussions on our com...

While scrolling through a number of lists outlining the ‘purpose’, ‘vision’ and ‘mission’ of organisations, I spotted a pattern – some of them reference all three types of jobs from the "Jobs To Be Do...

What do Product Managers do? Product managers decide what to build next and they're accountable when the bet is wrong. The role spans vision, strategy, user experience, execution, and outcomes. A PM d...

First of all, make sure that you understand the founder's context, the things the founder cares about and worries about, and the overall vision. One of the most important things is to get to the bott...

Why become a Product Manager? As a Product Manager, you are given the opportunity to solve customer and business problems. It all starts with learning about business goals and understanding how the bu...

Getting into product management with no experience may seem daunting, but you can achieve your goal by breaking it down into smaller steps. Start by taking on a pet project, reading business books, ge...

Earlier this year, I finished reading Atomic Habits by James Clear. I'd like to share key insights that have helped me form a couple of good habits. Here is my reflection on Atomic Habits. What is Ato...

At THE ICONIC we are passionate about creating great customer experiences. It’s quite common for us to evolve our rituals and processes to support our customers’ needs. Coupled with this, whenever we...

Product management advice often focuses on mastering tools, but tools are just a means to an end. Spending too much time on them can distract from what matters most—understanding customers and solving...

In an organisation, when a decision to create a new product is made, there is a high chance that one of the existing teams will be allocated to the task right away. Management expectation is always hi...

How do you go about improving your chances of creating a successful product in a corporation? Have you ever tried to create a new digital product in a large corporation? You have? Well then, you know...

Often in companies of different sizes, the product team is either forced, or voluntarily switches, to ‘solution mode’ hoping to solve a business challenge. A much better way forward is to fully unders...

Doesn’t it feel great when on top of solid job performance your team is buzzing, joking and having a good time? Yes, it does without a doubt! Daniel Pink, in his book, Drive, lists 3 elements of the...

Starting a new job is often thrilling and overwhelming. Like a rollercoaster ride, I get pumped up and excited to get on but also my heart starts pounding and palms get sweaty. Do you get the same fe...

When a product leader decides to forge a new feature or even build a new product it’s a good idea to brief the team and draw a couple of diagrams on a whiteboard. What does your team do next though? I...

I’ve never read more than 15–20 books in a year. One of the excuses I had was that I’m a very busy person — with 2 children, a full-time job, a local soccer team I play for, plus a million other thing...