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Dedicated QA creates more problems than it solves.
When a dev team owns quality, accountability stays in the right hands. Bugs are fewer, fixes are faster and processes tighten.
Introducing dedicated QA shifts that balance.
Developers grow complacent, relying on testers to catch mistakes. Tools diverge, creating inefficiencies. QA often duplicates what devs should already handle.
Quality isn't a separate role. It's a shared responsibility embedded in every line of code.

TIL: "Lighthouse Customers" - customers who get a better or discounted rate on your product in exchange for regular, meaningful feedback.
Lighthouse customers give you a strategic edge. These early adopters don't just use your product - they help shape it. Their feedback highlights gaps, confirms your direction, and sharpens your focus. In return, they get early access to a solution that feels designed just for them, often at a special rate.
Ambiguity makes people freeze. But it doesn't have to.
Not knowing what's right or what's next stalls. That hesitation drags. Pair reflection with motion - thinking and doing - and clarity shows up faster than you expect.
Track your bets. Review what worked and what flopped. But keep moving. You don't need perfect answers. Just honest ones. Then act.
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