Max Antonov - Product Management & Leadership

Max Antonov
Fractional Product Leadership Product Leadership Coaching

I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

  1. Mar 1, 2016
    Product Management

    The First 2 Weeks in a Product Role

    Starting a new job is often thrilling and overwhelming. Like a rollercoaster ride, I get pumped up and excited to get on but also my heart starts pounding and palms get sweaty. Do you get the same fe...
  2. Dec 21, 2015
    Culture

    Building a Thinking Team Culture

    When a product leader decides to forge a new feature or even build a new product it’s a good idea to brief the team and draw a couple of diagrams on a whiteboard. What does your team do next though? I...

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  4. Jan 10, 2015
    Self-Development

    Four Ways to Develop a Good Reading Habit

    I’ve never read more than 15–20 books in a year. One of the excuses I had was that I’m a very busy person — with 2 children, a full-time job, a local soccer team I play for, plus a million other thing...

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