I'm a father of three from Sydney, a Product Director and a Product Coach. I write about product management and run the Product Manager community.

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  1. Apr 7, 2025

    Advisors don't build your product. Your team does.

    Startups often chase external wisdom: big-name advisors, mentors or consultants. Feels smart. Feels strategic. But what gets ignored is the gold sitting right inside the company: the frontline team. The people closest to the work. The ones who spot real problems before they hit dashboards.

    Most companies skip this step. They hire an advisor to fix product strategy, while the product team quietly shakes their heads. They run a culture workshop, while the team whispers: “We've been saying this for months”

    The fix isn't more voices. It's better loops.

    Build internal insight loops before you chase external ones. Create a rhythm of feedback, reflection and iteration...led by the people doing the work. Document the pain points. Invite challenge. Turn silence into signal. Once that's running strong, then (and only then) bring in outside help to sharpen, not replace, your instincts.

    Your team knows more than your boardroom. Listen there first.

  2. Apr 7, 2025

    Brilliance doesn't excuse bad behaviour.

    Some leaders get away with everything. They shout. Interrupt. Get angry. Dismiss. Their results or tenure buy them silence. People tiptoe around them. Their tantrums get labelled “passion”. But under the surface, the team is hurting. The fear is real. Ideas shrink. Collaboration dies. Turnover spikes. The cost isn't loud. It's quiet...and compounding.

    And here's the lie: “We need them”.

    No, you don't.

    You're just scared of the gap they'll leave. But that gap creates space for healthier leadership, for calmer thinking, for people who can deliver and respect others. High performance doesn't have to come wrapped in chaos. The best leaders know when to push, when to listen and when to shut up.

    It's not enough to be brilliant. You have to be someone others want to follow.

    Culture gets built by who you promote and protect. Letting toxic behaviour slide, just because someone's talented, tells the whole team one thing: this behaviour is ok. And that message spreads. Fast.

    So stop making excuses for bullies. If they can't lead with discipline, they don't get to lead at all.

  3. Apr 6, 2025

    Is strategy supposed to be difficult to understand?

    Bad strategy documents aren't your fault. You join a new team. You're handed a 30-pager full of buzzwords, abstract goals and empty phrases. You read it. You reread it. Still lost. It feels like you'r...
  4. Apr 6, 2025

    This route is brutal but beautiful. Elevation like this breaks most runners. But it also builds something race day can't fake - grit.

    The Three Sisters - 3 Sisters Echo Point Katoomba
    30km run in Blue Mountains
  5. Apr 4, 2025

    No Place to Hide

    AI won't replace Product Managers. But it will expose the ones who never should've had the job. PMs who survive on vibe, templates and Jira tickets are already being outpaced. AI does what they do. Bu...
  6. Apr 3, 2025

    PMF doesn't exist

    Product-market fit doesn't exist. It's a myth we tell ourselves to feel like we're on the right track. “Agile” suffered the same fate (at least there's the agile manifesto that exists). Started as a w...
  7. Apr 2, 2025

    Feedback delayed is feedback diluted.

    After two weeks, the lesson goes cold. Details fade. Emotions disappear. What could've been a clear moment becomes a blur.

    You try to explain what went wrong. Or what went right. But the context's gone. The person nods but doesn't feel it. They can't replay the moment in their head. The energy's moved on.

    Feedback works when it's fast. “In that meeting just now…” hits different than “Remember that thing two weeks ago?” One feels sharp. The other feels vague. Fresh feedback still has signal in it. Wait too long, and all you're left with is noise.

    Don't hold it back. Say “great job” when the win is fresh.

    If something was worth noticing, it's worth saying. Right now. Say it while the moment's still alive.

  8. Apr 1, 2025

    Prompted Vision

    That gut feeling - that AI-generated art doesn't feel like yours - comes from a shift in how we define creativity, not a lack of it. But creativity has never been about tools. Photographers don't buil...
  9. Apr 1, 2025

    Yeah, everyone's talking about ChatGPT image generation online - and I get it. It's addictive and pretty entertaining.

    One of the cooler ways to use it is by turning a rough sketch into something way more polished.

    Here's one of my early, messy drawings I made for the “Cultivate and Cut” post. I always meant to come back and clean it up but never got around to it. So I asked ChatGPT to turn it into an illustration - and honestly, the quality blew me away.

    Here's my (ugly) original drawing:

    Leadership is about nurturing growth and knowing when to prune for balance and strength.

    Then I asked for an illustration version:

    What's going on here

    Next, I asked it to add some extra details:

    What's going on here? V3

    Then I tried an isometric version:

    What's going on here? V4

    Then photorealistic:

    What's going on here? V5

    And finally, a Ghibli-style version:

    What's going on here? V6

    I'm definitely going to keep playing around with turning my sketchy concepts into full illustrations. This is just too much fun.

  10. Mar 31, 2025

    A morning run. Half-marathon with over 700 m of elevation. Three hours on the legs.

    That's not just training - that's mental conditioning. This was another brick in the UTA50 wall. Quiet work. Honest effort. A long session that burns the calves and builds the mindset.

    Pace doesn't matter when the elevation looks like a mountain range. What matters is showing up. What matters is stacking these efforts week after week.

    You don't finish UTA50 on race day. You finish it here. In the sweat. In the silence. In the rain. In the Sunday slogs when no one's watching.

    Running hills March 30 2025
  11. Mar 29, 2025

    Product Managers wait for clarity that never arrives.

    They expect the strategy doc to have the answers. But nothing lands. Just more PowerPoint slides.

    Because the higher up you go, the blurrier it gets. Goals get loftier. Language gets vaguer. No one wants to be wrong. So they delay, they decorate confusion with buzzwords. It feels smart but it isn't clear.

    The best Product Managers don't wait. They start shaping. They turn fuzzy goals into concrete next steps. They don't chase alignment. They chase decisions. ​They poke holes (even when it creates discomfort). They write the draft no one asked for. They map the fog, not run from it.

    Because anyone can follow a plan. But great Product Managers can make one. They stop asking “What's the direction?” and start saying “Here's what I'm seeing - poke holes in it”

    Clarity doesn't get handed down. It's carved out
  12. Mar 29, 2025

    Takeaways: From Jira Junkies to Profit Prophets

    Takeaways 📘 Most product teams don’t understand revenue. They know user needs, but not what closes a deal. They talk to customers, but rarely prospects. That’s a big gap. Product decisions often igno...
  13. Mar 28, 2025

    The Loneliness of Product Leadership

    https://www.youtube.com/watch?v=MS8rjvMf97g Most people think leadership is glamorous. You've got the title. You're in the meetings that matter. You're shaping strategy. But here's the truth nobody te...
  14. Mar 28, 2025

    I had to....sorry, not sorry #ghibli

    ghibli
  15. Mar 26, 2025

    Change doesn't come from a reorg or a new title on a slide.

    It comes from the person who says, “This isn't good enough,” and then does something about it. Quietly. Consistently. Without waiting for permission. That's what standards are - choices made over and over, even when they're inconvenient, invisible, or unpopular.

    The real power isn't in setting high standards. It's in holding them when no one's watching. When shortcuts are easier. When mediocrity is the norm. That's where most people cave. They look around, see no one else pushing, and assume it's not worth the fight.

    But it is.

    Every time someone sticks to their standard, it makes space for someone else to do the same. Not with big declarations, but with small acts of defiance against the average.

    The more people who hold the line, the easier it becomes to draw a new one. Holding the line isn't easy - but a product management coach can support you in leading with consistency.

  16. Mar 26, 2025

    Stop Taking Orders. Start Shaping Work

    Some tech teams think their job starts when the requirements arrive. But that mindset turns them into delivery machines - waiting for Jira tickets like orders at a café. The real value isn't in tickin...
  17. Mar 24, 2025

    Takeaways: Superhuman's secret to success

    Takeaways 📘 The early Superhuman team did something most founders would find wild: they ignored most customer feedback. Not because it wasn't useful - but because most users weren't the right users....
  18. Mar 24, 2025

    Went for a 15km run over the weekend and couldn't resist snapping a photo - Sydney really is a beautiful place.

    Opera House, March 2025
  19. Mar 24, 2025

    Validation Comes After Launch

    You can't validate a product with opinions. People love to be nice. They'll tell you what you want to hear. “I'd buy that.” “Sounds awesome.” “I'd totally use it.” They're not lying to be cruel. They'...
  20. Mar 23, 2025

    Increasing Capacity by 37signals

    Takeaways 📘 You don’t need more people to do more work. Most teams slow down as they grow. Speed and capacity come from clarity, cohesion, and trust—not headcount. A smaller, sharper team gets more d...

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