I’m Max, a father of two, Product Director & Product Coach from Sydney. I write about leadership, product management and life.
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  1. Jan 13, 2025

    Trust Over Control

    Most people think leadership is about control. They assume great leaders are the ones who tell people what to do, make all the calls and keep everyone in line.

    That's outdated thinking.

    The best leaders don't control. They share context & intent, inspire, empower and trust their teams to make mistakes.

    Control stifles. Trust unleashes potential.

  2. Jan 12, 2025

    Leg day this morning:

    • Started with a 1km easy run to warm up
    • The leg extensions and leg curls on the machines.
    • Lunges, with 2x12kg kettlebells, 40mx2
    • Burpee broad jumps, 60m
    • Wall balls, 10kg x 30

    Slowly building strength back. 💪
    Legs Workout, Jan 12 2025

  3. Jan 12, 2025

    Impact Over Firefighting

    Bad leaders like convenience over value.

    They push those who make their lives easier - small tasks, fire drills and ego bosts. Problem solvers, whose work eliminates chaos, go unnoticed because their success erases the memory of the problem itself.

    Leaders fear losing their “firefighters” more than those who ensure a fire never starts. The latter rarely gets rewarded.

  4. The title "Product Owner" shouldn't exist

    Product Managers own the full lifecycle - strategy, discovery and delivery. Product Owners focus narrowly on Agile delivery. Splitting these roles fragments accountability and muddies product development.

    True impact comes from roles with full ownership.

  5. Jan 11, 2025

    A short, hilly run near Avalon Beach. Hot, tough but absolutely beautiful.

    Bangalley Park, Jan 2025

    Avalon Beach Jan 2025

  6. Jan 11, 2025

    Clarity Over Complexity

    A strategy isn't about looking smart. It's about making sure everyone understands it.

    Clarity beats complexity in any organisation. A strategy packed with jargon or overblown ideas creates confusion, not action. The goal is alignment - getting everyone moving in the same direction with confidence.

    Simple, clear strategies win because they get executed.

  7. Jan 10, 2025

    Leah Tharin - The Death of Classical Sales in B2B SaaS

    📘 Sales teams built around short-term incentives create long-term drag. Here's what's happening inside most B2B SaaS companies. Sales reps like “Gary” overpromise because they're incentivised to close deals, not build sustainable value. Product and support teams get blindsided. Customers churn. Internal trust crumbles. Gary's just doing what he's paid for - but the cost to the business is compounding.
    📘 The future isn't no-sales. It's product-led... read more

  8. Jan 10, 2025

    You join a team meeting and just listen.

    The team is in control - they cover the options, ask thoughtful questions and share feedback.
    You watch them gelling, getting in the flow.
    They are considering all the right angles: customer, business and tech.
    The conversation moves naturally. They are calm and focused.

    They don't even need you there and it feels amazing!

  9. Jan 10, 2025

    I'm going to miss out on the Sydney Marathon in August as I didn't get an invite 😭. I'll have to find an alternative place to run a marathon. It's a pretty cool experience and wanted to do it again.

    Anyway, I just came back from another run. I did the same routine as on Tuesday (6km easy run plus sprints) and somehow got PBs in 400m (1m 19s) and 100m (17.6s). I didn't expect that at all as my legs felt a bit heavy. But here we go. Making progress. Really enjoying the sprints at the moment.

    Sprints Jan 9, 2025

  10. Jan 9, 2025

    Did another body scan, the first since July, just before Hyrox.
    As expected, I gained a bit of fat during my trip to Japan. The percentage was probably higher right after the trip but I've likely dropped some in the last few weeks of training.

    My goal is to get under 15%. It's been almost a week without snacks or sugar. I stick to breakfast, lunch and dinner. The only thing I allow myself to eat in between is carrots 🥕

    Body Composition Jan 2025

  11. I created another illustration. This time, it's the famous Vienn Diagram!

    Competition: capability and intent

  12. Jan 8, 2025

    The journey to UTA50 has just begun! I'm gradually building mileage, adding sprints at the end of sessions and getting used to running on tired legs.

    Tonight's run was an easy 6km at a 6:25 pace, followed by sprints:
    400m x 1
    200m x 2
    100m x 4

    I'll keep track of my progress as I work on improving my speed.

    Sprints Jan 7, 2025

  13. Clear Problems, Focused Teams

    Engineers love clarity. The most important problem defines the mission.

    A disjointed list of tickets signals confusion, while a vague objective offers no direction. Great work emerges when the goal is clear, focused and free of jargon.

    When the problem is precise, teams know exactly where to aim.

  14. Jan 7, 2025

    Clarity in the Pause

    It's not working harder. It's stepping back.

    The answer isn't hidden. It's waiting for a moment of space, when the mind quietly connects what was already there. That's the brilliance of stepping away.

    When it clicks, everything changes.

    One realisation I had was that I want to create and share a “manual of me.” Something to help others understand how I work and how best to collaborate with me. So, I went ahead and drafted the first version.

    The other realisation was about how our product teams operate in the context of our market. We can move faster. We should move faster. And we will.

    Big day!

  15. Deciding If Your Team Needs a PM

    Not every team needs a dedicated PM. Someone is already handling the PM work informally. It's not complex.

    Eventually, though, clear ownership becomes unavoidable. Is an individual contributor juggling alignment, communication and strategy alongside their core work? Or is it time to delegate those responsibilities to someone focused entirely on them?

    The decision shapes how the team prioritises and executes.

  16. Jan 6, 2025

    I did some sprints over the weekend to remind my body what explosive power feels like. Started with a 2 km warm-up, followed by some stretches and then did 6 x 100m sprints with 90 seconds of recovery in between.

    The first couple were at about 80% effort to get the muscles firing, then I pushed hard for the rest. My best time was 18.4 seconds, which works out to a 3:04 pace.

    This is already faster than the sprints I did on January 2, where my best was at a 3:23 pace.

    Of course, 18 seconds isn't groundbreaking. Especially considering I used to run 100m in 12 seconds. But that was 20 years ago and I was 25 kg lighter!

    Feeling excited to keep tracking my times. I'll aim to do the same for 200m and 400m next.

    Sprints Jan 4, 2025

  17. Jan 4, 2025

    New Year, Who Dis?

    Everyone talks about ‘hitting the ground running' after the Christmas break.

    Let's be honest, no one feels like sprinting straight away at this time of the year.

    Some are still catching up on sleep, recovering from all the desserts they've eaten, wrapping their heads around what day it is and trying not to fail one of their New Year's resolutions in the first week of the year.

    Forcing yourself into work mode overnight is hard.

    I'd rather ease into it. Spend the first day reconnecting with your team, archiving all the emails from last year and marking all Slack messages as read. Oh, that feels great.

    By the second day, you're already feeling more in control.

    A comprehensive guide to kick off your 2025

  18. Jan 4, 2025

    SkiErg all out, 500m in 1:46 😮‍💨 A good way to wrap up the day

    SkiErg Jan 3, 2025

  19. Jan 3, 2025

    Returning to the office with New Year energy, you spot two packages waiting on your desk.

    A gourmet hamper and a bottle of fine wine spark instant excitement - this is your moment.

    Then you see the label. The label says it all: not yours.

    The year's first reality check. Fresh challenges are ahead in 2025. Let's go! 🚀

  20. Great Products Begin with Why

    A great product isn't just a checklist of requirements. It's built by understanding the customer's problem and why it actually matters.

    Don't just follow instructions. Look deeper. Ask why. Question the logic.

    The best solutions come from people who do a bit of detective work, not just execute.

Feel free to reach out: [email protected].