I'm a father of 3 from Sydney, a product and technology leader. I write about leadership, product management, technology and the messy reality of making work work.

I'm currently building and experimenting with a mildly alarming number of things. I also work as a fractional product leader, stepping in where the founder or CEO is still carrying product decisions on their own, and offer 1:1 product leadership coaching for senior PMs and emerging product leaders. I founded SoundingBoard, practical peer exchange for product people. Connect via LinkedIn, or follow me on X.

  1. Mar 28, 2025
    Leadership

    The Loneliness of Product Leadership

    https://www.youtube.com/watch?v=MS8rjvMf97g Most people think leadership is glamorous. You've got the title. You're in the meetings that matter. You're shaping strategy. But here's the truth nobody te...
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  3. Mar 26, 2025
    Leadership

    Change doesn't come from a reorg or a new title on a slide.

    It comes from the person who says, “This isn't good enough,” and then does something about it. Quietly. Consistently. Without waiting for permission. That's what standards are - choices made over and over, even when they're inconvenient, invisible, or unpopular.

    The real power isn't in setting high standards. It's in holding them when no one's watching. When shortcuts are easier. When mediocrity is the norm. That's where most people cave. They look around, see no one else pushing, and assume it's not worth the fight.

    But it is.

    Every time someone sticks to their standard, it makes space for someone else to do the same. Not with big declarations, but with small acts of defiance against the average.

    The more people who hold the line, the easier it becomes to draw a new one. Holding the line isn't easy - but a product management coach can support you in leading with consistency.

  4. Stop Taking Orders. Start Shaping Work

    Some tech teams think their job starts when the requirements arrive. But that mindset turns them into delivery machines - waiting for Jira tickets like orders at a café. The real value isn't in tickin...
    Problem? Sure Thing – Startup Edition
  5. Mar 24, 2025
    Takeaways

    Takeaways: Superhuman's secret to success

    Takeaways 📘 The early Superhuman team did something most founders would find wild: they ignored most customer feedback. Not because it wasn't useful - but because most users weren't the right users....
  6. Mar 24, 2025
    Fitness

    Went for a 15km run over the weekend and couldn't resist snapping a photo - Sydney really is a beautiful place.

    Opera House, March 2025
  7. Validation Comes After Launch

    You can't validate a product with opinions. People love to be nice. They'll tell you what you want to hear. “I'd buy that.” “Sounds awesome.” “I'd totally use it.” They're not lying to be cruel. They'...
  8. Mar 23, 2025
    Takeaways

    Increasing Capacity by 37signals

    Takeaways 📘 You don’t need more people to do more work. Most teams slow down as they grow. Speed and capacity come from clarity, cohesion, and trust—not headcount. A smaller, sharper team gets more d...
  9. Mar 23, 2025
    Leadership

    You see the promises fall flat.

    You watch them dodge decisions, fumble delegation and ignore the weight of a frustrated team.

    It feels like yelling into a void.

    But you still show up. Not for them - for the people beside you. You lift the work with your peers. You raise the bar. You protect the standard. You become the person who cares when no one else does. Even with a ceiling pressed down on your growth, your pride, your pay - you stay. You find meaning in the work itself. Because the work matters.

    But ceilings don't stay soft forever. Sometimes they turn to concrete.

    The team starts shrinking from bold to bitter. Feedback goes quiet. Energy fades. You feel it in your bones: you're no longer growing, just grinding.

    That's when the question hits - how long do I keep pushing when it's clear no one's listening?

    As I've said before: “The standard you walk past is the standard you accept.” That applies to toxic culture. But it also applies to dead-end leadership.

    So if your ideas can't rise, if your potential gets capped, if staying means shrinking.

    There's only one move left.

    Leave. Before they forget what you're capable of. Before you do.

  10. Mar 21, 2025
    Leadership

    Yearly performance reviews aren't good. You have probably seen neglected and outdated goals in performance reviews in your career. They become irrelevant pretty quickly. Worse, they do more harm than good.

    The best teams ditch the annual review cycle. Instead, they focus on:

    • Continuous feedback
    • Small, actionable coaching
    • Growth over grades
    • Space for trial, error and mastery

    Solid teams that don't wait a year to improve. They get better every day.

  11. Mar 19, 2025
    Trying New Things

    While preparing for UTA50 (total elevation 2.1km 😱) and doing some hill training, I looked at the elevation profile and got an idea for an illustration. From this...

    Balmoral Hills

    To this..."Master small hills to conquer the peak"

    Master small hills to conquer the peak
  12. Mar 19, 2025
    Leadership

    Messy teams don't mean broken teams.

    They're just growing. Growth kicks off the “storming” phase - overlaps, confusion, delays. Everyone's working hard, but everything feels slow.

    That's not a motivation problem. It's an ownership problem.

    When no one's clearly accountable, things fall between the cracks. Work stalls. Friction builds. Blame starts to creep in. But assign clear ownership - name, scope, outcome - and everything changes. Now someone's driving. Now someone's finishing.

    Ownership creates motion. Shared responsibility sounds nice, but it rarely works. When everyone owns something, no one owns anything.

    So make it visible. Write it down. Who owns what. Why it matters. When it's due.

    That's how work moves forward. Not with good intentions. With clear accountability.

  13. Mar 17, 2025
    Leadership

    People think they're not getting feedback.

    But they are - they just don't recognise it.

    A simple way to fix this? Make it obvious. Instead of letting feedback blend into daily conversations, label it: “Here's some feedback for you.”

    That small shift makes a big difference.

  14. Mar 14, 2025
    Communication

    The point isn't to get it right. It's to get it moving. You shape, share, and sharpen through feedback. That's how the rough idea turns into something worth showing. Start with a mess. End with a star.

    From draft to finished work through refinement and feedback

    What's shaping? See shaping the work.

  15. Mar 13, 2025
    Communication

    Feedback lands best when the walls are down.

    But too often, it does the opposite. It raises shields. Because even when intentions are good, the words feel sharp. The tone feels off. And the brain - wired for survival, not nuance - reads threat where you meant support.

    It doesn't matter how thoughtful or constructive the feedback is. If the other person is in defence mode, they won't hear a word of it. They'll hear judgment. They'll hear risk. They'll hear “you're not good enough.” That's why intention isn't enough. Clarity is what cuts through.

    So be clear.

    ​Not in a vague, corporate tone. In plain language. “You're doing well. I want to help you do even better.” Or, “This is something I wish someone told me earlier in my career - I think it might help.” You're not correcting.

    Feedback delivered too late becomes irrelevant or awkward. Deliver it while the moment's fresh and the actions are remembered. But always with context. Always with care.

    Because the goal of feedback isn't to win an argument. It's to build someone up without them feeling torn down.

    If you're trying to improve how feedback lands, a product management coach can help you practise framing it in a way that actually builds trust.

    Frame it right, and feedback becomes a shield. Not a weapon.

    Offer feedback as a clear, well-intentioned shield that disarms defensiveness and strengthens rather than harms
  16. Mar 10, 2025
    Observations

    Didn't know this!

    The Balmoral tram line in Sydney operated from 1922 to 1958. It was a branch of the larger North Shore tram network, designed to bring people from the city and surrounding suburbs to Balmoral Beach. The tram line played a significant role in making Balmoral Beach a popular destination during its operation.

    The Balmoral Tram
  17. Like a snowball rolling downhill, technology debt simply gets bigger.

    Cutting corners and patching things up work for a while. But eventually the codebase becomes a mess. Features take longer to build, and bugs pile up. The team becomes nervous about making changes. This triggers leadership demands speed, trapping everyone in a difficult cycle to break.

    The Tech Debt Spiral
  18. Mar 7, 2025
    Takeaways

    Brian Chesky’s new playbook

    Takeaways Everyone Must Row in the Same Direction Clarity beats compromise. Instead of negotiating how to run Airbnb, Brian made a clear call: unify under one roadmap, one set of priorities, and one w...
  19. Feb 27, 2025
    Strategy

    No one starts with a perfect strategy. That's just not how it works.

    You set a few goals, spot the obvious roadblocks and take your first steps. How about the rest you might ask? You figure it out along the way. Just keep an eye on the market and overall trends and adjust your strategy as needed. And yeah, unexpected problems will pop up. That's normal though. They aren't failures - just part of the process. Every setback teaches you something.

    A plan points you in the right direction, but real clarity comes from doing the work. The teams that adapt, adjust, and keep moving - especially when things feel uncertain - are the ones that make real progress.

    So don't wait for the “perfect” plan. Just start. You'll get there.

    Strategy: Planning vs Doing
  20. Feb 26, 2025
    Culture

    To build great products you need to start asking great questions.

    A simple question: “What problem are we solving?” will shift a team's mentality from execution to purpose. And you can feel the exact moment when task-doers start to solve problems.

    It's when they talk less about delivery and shipping features and ask more about business challenges, user pain points and the market. That's when they stop taking orders - and start shaping work.

    Questions fuel curiosity and curiosity drives collaboration. Teams that ask deeply create better products.

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