As a Product Manager, you are given the opportunity to solve customer and business problems.
It all starts with learning about business goals and understanding how the business operates. Simultaneousl... Read more

Getting into product management with no experience may seem daunting, but you can achieve your goal by breaking it down into smaller steps. Start by taking on a pet project, reading business books, g... Read more

At THE ICONIC we are passionate about creating great customer experiences. It's quite common for us to evolve our rituals and processes to support our customers' needs. Coupled with this, whenever we ... Read more

Product management advice often focuses on mastering tools, but tools are just a means to an end. Spending too much time on them can distract from what matters most - understanding customers and solvi... Read more

In an organisation, when a decision to create a new product is made, there is a high chance that one of the existing teams will be allocated to the task right away. Management expectation is always hi... Read more

How do you go about improving your chances of creating a successful product in a corporation?
Have you ever tried to create a new digital product in a large corporation? You have? Well then, you know ... Read more

Often in companies of different sizes, the product team is either forced, or voluntarily switches, to ‘solution mode' hoping to solve a business challenge. A much better way forward is to fully unders... Read more

Starting a new job is often thrilling and overwhelming. Like a rollercoaster ride, I get pumped up and excited to get on but also my heart starts pounding and palms get sweaty.
Do you get the same fe... Read more

When a product leader decides to forge a new feature or even build a new product it's a good idea to brief the team and draw a couple of diagrams on a whiteboard. What does your team do next though?
I... Read more